This has been a year of fundamental changes for BlackBerry; shifts in the company's core, beginning with a change in name from Research in Motion to the far less cumbersome -- and more familiar -- BlackBerry. The change to BlackBerry also brought the introduction of BB 10, a more advanced and modern operating system that aims to put the smartphone pioneer on an equal footing with the likes of iOS and Android, OSes that have robbed it of a good deal of market share with BlackBerry's efforts apparently focused elsewhere.
The Z10, the first handset to take advantage of the new operating system, has earned decent to good reviews, though reviewers and consumers alike seem intent on holding out for its counterpart, the Q10, which harnesses that core competency that has helped the company maintain so many loyal users: the QWERTY keyboard. And then there's this, the BlackBtrry Water Game (pronounced, we assume, "BlackBattery"), a strange, typoed beast, which may mark yet another fundamental shift for the smartphone market as we know it.
Filed under: Blackberry